The New Age of Search is Local
As the times change, the main street will need to be the first to respond, by providing searchers with correct and consistent information of the name, address and business phone number. With Snapchat geofilters and Pokemon Go, consumers have demonstrated that they are open to, and excited by, the idea of interacting with physical locations in new ways. And as e-commerce becomes increasingly integrated into the physical shopping experience.
According to Google, 76% of consumers who use their smartphones to perform a near-me search will visit a related business within 24 hours, and 28% convert into a purchase. Location search is the way forward for businesses of every size.